Double Ismart Streams on OTT Just 21 Days After Release
Much discussion has been surrounding the theatrical window for Telugu films, particularly with the increasing trend of early OTT releases. Fans and regular moviegoers alike have been surprised by how quickly some films make their debut on streaming platforms after hitting theaters. This trend has continued with Ram Pothineni’s latest release, Double Ismart.
Directed by Puri Jagannadh, Double Ismart is now available for streaming on Amazon Prime. Despite its theatrical release just a short time ago on August 15, 2024. The film received mixed reviews, with praise for its entertaining sci-fi concept infused with mass appeal. Though some viewers felt the lack of emotional depth and weaker writing detracted from the overall experience.
Double Ismart Streams on OTT Just 21 Days After Release
Puri Jagannadh attempted to recapture the success of the original Ismart with Ram’s high-energy performance, which was well-received. However, the film’s shortcomings in storytelling and emotional impact left some audiences divided.
Initially, there were rumors that the OTT release would occur 45 days after its theatrical debut. Yet, the film has made its streaming premiere in less than half that time, only 21 days after its cinema release. This has thrilled fans who are eager to watch the movie at home, further fueling the ongoing debate about the shrinking window between theater and streaming for Telugu cinema.
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