ZEE5 ‘s Unique Promotion of “Gaami” at Snow Kingdom for OTT Release
Vishwak Sen’s “Gaami,” a gripping survival saga that captivated audiences with its distinctive narrative upon its theatrical debut on March 8th, 2024. Is now available for streaming on the popular OTT platform ZEE5, attracting viewers of all ages. In a notable promotional move, ZEE5 organized an extraordinary press event that has garnered acclaim for its innovative approach.
The ZEE5 marketing team orchestrated a groundbreaking press conference at Snow Kingdom India, a first-of-its-kind endeavor. Given that “Gaami” was predominantly filmed in the Himalayas amidst extreme cold. The organizers recreated the snowy mountainous terrain during the press meet. Leaving attendees awestruck and fully immersed in the film’s setting.
Both Vishwak Sen and “Gaami” director Vidyadhar Kagita commended ZEE5 for their imaginative endeavor. In recreating the Himalayan ambiance and offering the media a firsthand experience of the icy surroundings.
ZEE5 ‘s Unique Promotion of “Gaami” at Snow Kingdom for OTT Release
They expressed confidence that viewers would appreciate the film’s immersive quality on ZEE5’s platform. Kagita mentioned that some viewers may have missed connecting the dots of the story during the theatrical release. But can now revisit and comprehend it thoroughly on ZEE5.
During the event, ZEE5 organizers emphasized that it was the first time a press conference had been held in such freezing conditions. Expressing assurance in the audience’s reception of “Gaami” upon its streaming release.
ZEE5 South Vice President of Marketing, Loyd Xavier, praised the team’s unique and creative initiative and credited Snow Kingdom India for their collaboration. He expressed optimism that viewers would thoroughly enjoy “Gaami” on ZEE5.
Vishwak Sen, renowned for his commitment to his craft
Vishwak Sen, renowned for his commitment to his craft, shared insights into his challenging role in “Gaami.” As an Aghora, enduring the harsh Himalayan conditions for over two months without protective gear. He reflected on the profound experiences in the Himalayas. Where even death was celebrated in Varanasi, emphasizing the brevity of life.
Despite initial skepticism about “Gaami’s” commercial viability, Sen expressed gratitude for its success and urged belief in compelling narratives rather than chasing commercial formulas. He thanked the audience for their support during the theatrical run and appreciated ZEE5 for bringing “Gaami” to their platform. He also commended the organizers for their creative initiative in orchestrating the press meet amidst freezing temperatures, executed in a lavish manner by Snow Kingdom Theme Park.
Produced by Karthik Sabarish under the banner Karthik Kult Creations in association with V Celluloid, “Gaami” boasts a talented ensemble cast including Chandni Chaudhary, MG Abhinaya, Harika Pedada, and Mohammad Samad. With Naresh Kumaran’s soul-stirring music and Vishwanath Reddy’s captivating cinematography, “Gaami” promises to offer a captivating cinematic journey for viewers on ZEE5.