Doordarshan: Controversy Erupts Over Its New Orange Logo, Former Chief Throws Shade
The recent unveiling of Doordarshan’s new orange logo has ignited a wave of criticism. With former Prasar Bharati head, Trinamool MP Jawhar Sircar, expressing disapproval. Sircar labeled the change as “inappropriate,” raising concerns over the timing and choice of color.
The switch from the traditional red hue to a vibrant orange was showcased in a promotional video. Which was aired by DD News, the English news arm of Doordarshan. The accompanying caption touted a revamped news experience, signaling a departure from the past while upholding core values.
However, the move was met with backlash online, as many users interpreted the color change as a deliberate nod to saffron. Particularly given its proximity to election season. Sircar, who helmed Prasar Bharati from 2012 to 2016. Lamented the perceived “saffronization” of the iconic logo, dubbing it a departure from its original essence.
Doordarshan: Controversy Erupts Over Its New Orange Logo, Former Chief Throws Shade
Voicing his dissent, Sircar condemned the choice of saffron. Asserting it contradicted the impartiality expected from a national broadcaster, especially during elections. He further criticized the rebranding as a potential violation of the Model Code of Conduct. Designed to ensure fairness in electoral processes.
In contrast, Gaurav Dwivedi, the current head of Prasar Bharati, defended the decision, emphasizing the aesthetic appeal and branding strategy behind the color shift. Dwivedi clarified that the chosen hue was orange, not saffron, and justified it as a visual enhancement aligned with contemporary standards.
Speaking to The Indian Express, Dwivedi elaborated on the broader upgrades undertaken by the channel, including improvements in lighting and equipment, aimed at enhancing viewer experience. Despite differing opinions, the controversy surrounding Doordarshan’s logo change underscores the nuanced intersection of politics, aesthetics, and public perception.
